Apparently, our favorite American Idol judge Simon Cowell is “seriously considering” launching his own line of fragrance and other products.

According to Simon’s publicist, Max Clifford: “Yes, it’s true that he is in talks at the moment. The deal is under serious consideration. As I understand, the products would be very distinctive - earthy, in black packaging. Anything Simon puts his name to is bound to generate huge interest.”

No word yet as to which company Simon is in talks with- although it’s supposedly an “American cosmetics giant”.